The step every business model canvas skips

Solution by Thanh Dao · other · 1 min read

Most canvases get filled in — and then nobody tests them.

Business researcher Daniel Pereira's testing cycle runs 7 steps. Step 1 (describe the model) is the one every founder does well. Step 2 (find out which box is a guess, not a fact) is the one almost nobody reaches before building.

That's exactly what cell A1 of the Business Solution Canvas is for: root pain + why-now, backed by evidence — not a hunch.

Full piece: https://bixso.ai/research/the-step-every-canvas-skips Free, open canvas: https://bixso.ai/bsc

#BSC